Presentation

Script audience feedback

After creating my first draft of the script I handed 5 copies out to classmantes and asked them for some brief feedback and possibly critisism to help improve my script further:

Michael- Good unique concept. No other game like it on the market. Clear who the main character is but some of the centred text looks a bit confusing

Adam- looks good. Sounds like a directed version of GTA. Especially likes character names. The game tutorial needs to be more detailed.

Jan- Like the look of the game sounds fun to play. Interaction with Atrox at the end sounds a little false 

Josh- Great!

Llewie- Good game. Nice ideas. More detail about the one who dies because we do not hear him enough to be sad when he dies

Game story

Closing Scene Storyboards

Much like the opening sequence I created these stroyboards as a basic guid as to how the opening sequence of my game will be. I used these to gain a visual knowledge of how the cinematic/opening sequence will be carried out. These were extreemly helpful as up until this point I only had a writed knowledge of how the scene will go so to be able to visualise it with images helped me gain a bettwer understanding of this section in the game. By creating storyboards will save money in the long run as it will help avoid errors in the creation stage, considering someone would be being payed for their time it is better to gain a wider understanding through prep work before hand. It also gives us a chance to ensure it appeals to our target audience on a visual level again before the creation stage.

Opening scene Storyboards

I created these stroyboards as a basic guid as to how the opening sequence of my game will be. I used these to gain a visual knowledge of how the cinematic/opening sequence will be carried out. These were extreemly helpful as up until this point I only had a writed knowledge of how the scene will go so to be able to visualise it with images helped me gain a bettwer understanding of this section in the game. By creating storyboards will save money in the long run as it will help avoid errors in the creation stage, considering someone would be being payed for their time it is better to gain a wider understanding through prep work before hand. It also gives us a chance to ensure it appeals to our target audience on a visual level again before the creation stage.

Magazine Article on storytelling in games

From the present day and dating right back to the beginning of time we can see evidence of storytelling all around us, there are many different styles and approaches whether it be oral traditions, film, theatre, television, text or even cave paintings. Thought this article I will explore the essential features of modern day story telling in game and explain the many different factors to consider and the different approaches that can be taken. I will explain all of these in detail giving my opinion and many examples along the way. 

One of the first games to have every been made was Pong, this was a competitive game of virtual tennis played between one person and the computer, the story of this game is very simple, the ball gets faster the longer the game goes on until one player loses therefore meaning the other player wins, this game was released in 1972. 9 years later in 1981 Donkey Kong was released, this game has a more complex story as the player is the protagonist, you are trying to rescue Pauline who is being held hostage by Kong the villain, while working your way up the ladders Kong is throwing barrels down which you must jump over in order to work your way up to save the princess. As you can see in 9 years’ story telling in game had advanced to give the player characters and a story the can relate to and get involved with, little did they know just 15 years on in 1996 Tomb Raider was released, in this game the user is playing as Lara Croft, an adventurous architect who rummages through caves and unseen land in the search for treasure. The main difference between Tomb Raider and Donkey Kong is that the story line is more complex due to the fact there are multiple sub stories that lead/help Lara (the user) to the main objective, this is not seen in Donkey Kong as the player must simply get a high score repeating the same level as it gets more difficult therefore meaning Tomb Raider is more complex and arguable more fun and interesting to play. In 2004 Rockstar Games released Grand Theft Auto San Andreas (GTA). This is where the user plays as Carl Johnson aka CJ through a series of illegal jobs and heists in order to run the streets of San Andreas much like Tomb Raider there are many sub stories with the main objective in sight meaning in the 8 years between the two games the story telling side of games has not changed that much however in this time things like graphics and render speed has increase enhancing the game play. Finally Call of Duty: Black Ops 3 (COD) release in 2015 has a different story line compared to the last three games due to the fact you can play as 9 different characters each with two different weapons or skills which will benefit your game in different ways, the main objective of the game is to earn the dark matter camo for all the weapons by accomplishing different milestones set for each weapon earning different camos as you complete each one. In this sense COD is similar to the Tomb Raider and GTA however unlike these two the player plays the same maps randomly selected over and over where as in Tomb Raider the player passes through many different settings when working towards the final goal however in GTA the player is free to roam in one giant map in which the sub stories are set. Since 1972 to the present day story telling in games has become more complex and now more than ever do the players feel more emotionally involved in the game and feel they are on a path with/as the characters due to the exciting story’s and objectives. The journey the players go on while playing games leads to passionate fan bases enabling events such as EGX to take place this is where companies come to preview their latest technology and games at one large convention.

Today’s gaming market is worth approximately $4.2bn, there’s thousands of different games of all genres meaning there’s a video game available to suit the majority of people in the world. Action-platform games such as Mario Bros (released in 1985) include a lot of adventure, interaction and conflict with other characters in this case Mario travels through many different maps as the player climbs the levels encountering with enemies such as Bowser who he has to fight in order to save the princess. First Person Shooter (FPS) games such as Call of Duty first released in 2003 is where the player is in conflict with other players or other beings in which they have to shoot at, in COD the player has a selection of weapons which they can use to either kill other players online in a series of different maps and games or they can shoot zombies either online or offline. A Third Person Shooter (TPS) games such as GTA V (released in 2013) is much like a FPS games from a different perspective or camera angle. In GTA V the player has a series of objectives and missions some in which they will have to shoot others while in conflict with them, Trevor (one of the main characters) has a mission where he must hunt deer with Cletus, this is from a third person view.  Another genre of game available is racing; an example of this would be Forza Motorsport 6 released in 2015, some characteristics of this genre include friendly competition while trying to beat others lap times or other players to the finish line. In Forza 6 the first race in career mode enabled the player to drive the 2017 Ford GT among other super cars. Fighting is genre in which people compete in conflict most commonly with the aim to win money, respect or rankings; Street Fighter was a game in which the player must compete against other characters such as Scorpion in order to become the world’s best in martial arts. Tomb Raider is an example of an adventure game, released in 1996 Lara Croft, an archaeologist, ventures into the unknown escaping traps and overcoming obstacles in search of treasure. A puzzle game such as Tetris gives the player a choice and makes them think about their actions. Released in 1984 Tetris is a game where the player must carefully align different shapes into place as they fall down, the aim is to achieve the highest score. Role-Play-Simulation games such as Sims released in 2000 puts the player in a situation in which their actions make the game. In Sims the player must build a thriving community, this game is very much like real life however you can get other games such as Zoo Tycoon where they player must build a zoo and ensure all the animals and visitors stay happy. There are also other Role-Play genres such as sport. Fifa released in 1993 enables the player to play football against other player or a computer generated team, the player can also build up their own football team who they can play against others with. Turn Based Strategy (TBS) games work by giving the player a choice in what happens in the game, often there will be multiple choices each with their own benefits in which the player must choose between, this will affect the game. Hearthstone is a TBS game released in 2014, the aim of the game is to beat the opponents, it is a virtual card game however the player can choose the cards they take into the game beforehand. Finally, there are Real Time Strategy (RTS) games such as Age of Empires first released in 1997. What makes a game a RTS games is that time passes by in the game as time passes by in real life. In Age of Empires the aim is to gather resources to survive and explore the map available. Some people argue that a genre is limiting for the audience and producers, in some respects I agree as some dedicated gamers who like specific genres may be put off by a game with multiple or even no specific genres. I can see how one specific genre could limit the capabilities within the game and multiple genres may also confuse the players but on the other hand, multiple genres may ensure that players stay occupied in the game and continue to play it although this could lead to addiction in addition, if the game company has already released a game and then releases a game with multiple genres they could cross path resulting in a loss of sales for the other games to the company.    

Within story telling there are many different approaches that can be taken however, there are some considerations to get straight first, this may include the location which is where the game will be set, within the location there will be conditions for example if the game were to be set in Beverly Hills there would be big houses as it is a wealthy area, it could also be set in an area that is derelict, poor or weak. The actions of the character in the game is one of the most important as their previous actions i.e. if they take the shot, if they’re skilled with weapons. Also included in the actions is what that character actually does, are they criminals? Innocent? Knowledgeable? Finally, there is symbolism, this is where nothing is said directly to the audience however, the creators put small hints and visual clues in to show the audience rather than tell them. An Episodic structure is when the game play is introduced by a short clip or film often revealing why the character is in the location or situation they are in. An example of this would be The Walking Dead, there are many cut scenes thought the game, one of the most iconic ones was when Clementine, Kenny and the baby found the shelter but there was not enough room for them all. The Three Act Structure is a method used to create a plot. The first act is the setup, this is the introduction to the game, and this can be a cut scene or a small task with low risk. The second act is confrontation, here the action is getting more intense and the steaks get higher (the character has more to lose) this builds up to a peak, which may be one final job/mission, this is all part of the last section the resolution, in this section there is also the falling action, here is where the characters lifestyle clams down, someone could die for them to realise or they can decide they are getting to old so they stop often with enough resources often money to keep them going for a long time. A game that first the three-act-structure is GTA V the introduction is when Franklin starts doing small jobs for the car dealership and Michael gets involved when they try to reposes his son’s car. The second act is as the jobs are getting more intense such as the robbery of the small bank and also the wars between the gangs. Finally, the “crisis” is when Michael, Franklin and Trevor rob the Maze bank, this heist took a lot of preparation. After the heist a gang calls Franklin saying how he’s going to have to kill either Michael or Trevor, this is still part of the crisis however, after this event they are left to do whatever they want with the millions they made. 

Another approach that can be taken is the Hero’s Journey, this is a 12-part structure, the first section is the ordinary word, this is where the character will be living their normal life in their home environment, this can be seen in the Legend of Zelda “Twilight Princess” when the monsters break down his town and the door opens, he is called to adventure. The second section is the call to adventure, here the character will be given the opportunity to fulfil the adventure provided. The third section is the refusal; the character will turn down the opportunity of adventure weather that be they are comfortable with their current life or they have built up a family since last time so there is more too loose etc, Ezio from Assassins Creed II turned down the offer to fight unlike his fellow brothers. The fourth section is the Mentor/Helper, this would be where a being real or imaginary comes down to them and provides the support and encouragement to take the adventure much like when Otacon gave the Sneaking Snake aid through the codec in Metal Gear Solid. The fifth is the character crossing the threshold, this is the characters journey out of the ordinary, this could be going through a portal, going through a cave etc, in Fallout 3 the character travels through vault 101 to get to the post apocalyptic Washington DC. Sixth is the test/Allies and/or enemies, this is a smaller fight maybe as a warning for example they send a gang to beat you up sent by a more powerful character leaving the player a hint knowing a big event is coming up, this leads onto number 7, an example of this is a game would be the mini fights Luigi has to battle before he fights the spirit of the mansion in Luigi’s Mansion. Number 7 is the approach to the ordeal, here the player must prepare for what is going to happen weather that be gather recourses such as weapons or train harder so they can beat a stronger character. Following from number 7 is the ordeal at number 8, a fight or event such as a heist usually takes place here, it is a big even with a lot of risk involved as usually the character has built up relationships and status through the game leading up to this point meaning there is a lot to play for so to speak much like the fight between the living and the dead in Demon’s Souls. After the ordeal the player usually has to win to progress in the game comes a reward which is number 9, this could come in many different ways but it usually benefits the character majorly, things such as power, money or a loved one. Step 10 is the road back, here the player is returning to the ordinary world they started from in step one, they will re cross the threshold and return home. Step 11 is the atonement; this is where the character comes to terms with what they have done, their actions may have cost the life of someone near to them, the ordeal may have left them scared etc. Finally the last stage in the heroic journey is return, the character has made it and is now home and safe this is where they game usually ends. The Heroic Journey can be seen in not only games, the Lord Of The Rings trilogy very prominently follows the journey however it can also be seen in the Legend of Zelda video game, Link (the main character) wakes up in the ordinary world where he lives his day to day life, a mysterious voice tells him how a kingdom has been ruined, left with little information this is steps 1-3. Steps 4-5 are covered when he bumps into an old man who tells him how Calamity Ganon (Links’ enemy) was the one who destroyed the kingdom, Calamity stays in a castle where Link much get to in order to restore peace. Steps 6-7 is upon Links arrival at the castle, he finds it has been ravished by nature meaning he has to grow in strength and power in order to enter the castle and defeat Calamity Ganon before he breaks out and causes more disruption. Step 8 is Links fight with Calamity, which he wins, Peace is restored (step 9) and now the people can live their lives no longer in fear and start to rebuild the kingdom and their lives (steps 10-12).
Characterisation is one of the most important features of storytelling in game, it is creating a character that fits the story, this means the genre or actions that happen within the story have a massive impact on how the character turns out. There is a wide variety of options that the character could be however these are usually dependent on the location and actions carried out in the game. The character could be rich, poor, confident, shy, young, old, intelligent, dumb, well-armed, no experience, strong, weak and many many more. A very well-known example of characterisation is Lara Croft, she is a very sexualised character with big breasts, tight clothes, a good fighter, very experienced/skilled and sexy woman adventurer/archaeologist. Over the years in the more recent games, Lara Croft is dressed more like an adventurer, she appears to be more dirty as if she has been adventuring though caves and dirty places, in my opinion she is dressed more appropriate for the type of adventures she goes on. The development of representation of women in the gaming industry is mainly focusing on the storyline and genres of the game rather than the actual characters, this could be due to the increased growth of franchises who release games yearly, shorter or longer, people who liked the game before are likely to buy the next one without even looking at what it entails, I feel this takes away from the nature/original intention of gaming. Call of Duty: Blackops 3, The main characters in this are very strong masculine, well equipped with a spectrum of weapons both old and new, finally they are very confident and dominant. Comparing this to another character such as Evie the female protagonist seen in Assassins Creed Syndicate. Her clothes cover-up most of her body, she is not sexualised, this is very untypical for a female character in gams. Finally, she has abilities that out he at an advantage over the male character Jacob which is uncommon in games, overall Assassins Creed has gone for a more stealthy look where as Blackops has gone for a more prominent look. If I were to create my own character it would be an intelligent office worker who is not physically fit to be in the field therefore his variety of high tech gadgets make up for his lack of physical skill, I would make my character like this as he would be an unsuspecting hero and untypical.
Emotion in Game is one of the main reasons a player would connect with the character or story. In GTA there are many emotions felt by the character that leads him to take the actions he does, Loyalty, Family, Vengeance, Fear and Anger. There are many other feeling of emotion that is felt within games, mostly specific feelings are felt in different genres of game for example, Competiveness is felt within Forza 7, in this game you must race against others with the goal of winning. Hope can be seen within the Walking Dead when Clementine tries to reach the camp to get to safety. In Mario persistence is shown when they get to the castle and they find out she is in another castle. When Michael makes Franklin drive through the car showroom window in GTA Anger is shown. Finally, in the game Fear Effect Hana, Deke or Glas fight some non-human entities, within this fear is shown.  

Within a game there can be an interactive storyline, this is where it is not as obvious as a story that univalves as the game progresses. An embedded storyline is there the main story is embedded within the game meaning the player must find clues or objectives to progress this can be seen in Fallout and Mario. Emergent storylines narrate as the player is going therefore the story is dependent on their actions, an example of this is Minecraft and Sims. Cinematics and Cut scenes have little sequences more like a film, this is called a cut scene, these often occur before a mission or after showing why the character is going on the mission or what the result of the mission was, these are used in GTA V story mode and Heavy Rain. Triggered evens are events that are impacted by the player or their choice much like the Walking Dead. COD Black Ops 3 shows player control as their actions impact the storyline, this is seen in COD and the routes, strategies or weapons you choose impact the result of the game. Character customisation is where you can change the appearance of the character, this can also be seen in COD and also GTA V. 

Overall over time story telling has massively evolved over time looking back and playing some of the very first ever games such as Pong and seeing/playing the games currently on the market such as Mirrors Edge you can really see the evolution of storytelling. Genre is one of many features that was not around at the beginning of storytelling however is a key role in it now, genre defines the style of story/game as a result, it is easier for people to find games they like without having to buy them first and then realise they don’t like them, storytelling and genre work hand in hand and allow people to enjoy stories they love without thinking too far into it before hand, it has made the market simpler. To conclude the evolution of storytelling has led to a massive growth in the market worth over $1Bn meaning there if there’s a person there’s a game with a story for them.                 

Final Evaluation Rogue Spy

My game is called Rogue Spy and it is about a spy who feels cheated by the system and uncovers the government’s dirty secrets while on his search for justice, his end goal is to gain piece and an understanding of the reason his life long friend Prash died. The brief was to produce a story for a new adventure video game aimed at males and females under 25. I feel Rogue Spy really suits the brief for many reasons, I will explain my thought process throughout the project from that to finish and explain how my video game successfully meets the brief.

When coming up with game ideas I took inspiration from many places including current games, films and my target market. James Bond was a major influence on my game as there is currently no game on the market based around spies however, I thought it would be more exciting to have a spy that goes off the rails but has a reason for his actions. When thinking of ideas it was important to understand the market I was making the game for so as preparation I carried out primary research, this included questionnaires, vox pops and interviews. This allowed me to find out essential features they love and hate about modern day gaming allowing me to tailor the game around them. Examples of my results show 9 out of 12 people prefer complex storylines over simple storylines, storyline was voted the most important feature that they look for in a game and again 9 out of 12 voted that they prefer realistic environment in built up cities and towns. These are just a few results from my questionnaire however all of my results had a massive influence on my project. Looking back on my research I feel I could have improved it by increasing the scale of it, I had 17 questionnaires returned to me. While the information was very useful and influence my final outcome I feel this could have been conducted on a larger scale so I could ensure this is how the majority of the target market feel rather than a small minority. Finally when in the creative process of coming up with ideas for the game I feel I could have improved by spending longer on the process and going though each idea thoroughly and coming up with some more options in order to keep all game opportunities open. I also could have improved this process by undertaking audience research after creating my character to find if my target audience found it appealing. 

There were many stages to the creation: firstly I planned my game so I roughly wrote out step by step the events that would happen during the game, this was in pencil so I could chop and change it how I would like in order to ensure its how I want it. After this I created sketches of how I would like the characters to look, by this stage I had already come up with their names and considering some foreshadow later events I wanted their appearance to suit their true personality weather the player knows it or not when in this stage I encountered a problem. I am not the best drawer therefore I looked online at other sketches and drawings in order in improve my own skills so my drawings looked good, while not being a major incident this did make the process longer . Following on from this I created character profiles, these are more in depth analyses of the characters allowing them to truly come to life with details about themselves. I could have improved this process by undertaking audience research after creating the characters to find out if they appealed to my target market. This was all of the planning stage, the next step was to write the story itself, I created a script for the opening sequence, and this included all the dialogue heard and directions of their actions. While creating this I struggled with the layout as I wanted it to look professional and understandable however, I found it very confusing where to place what text and seeing what words had to be upper case or lower case however with persistence and time I managed to overcome the confusion and create a successful script. Later I created 2 storyboards, these were enjoyable to create, as I am quite a visual and practical person however as I mentioned before I am not the best drawer. I created 24 shots per scene, for each shot I provided a hand drawn image alongside any dialogue heard and the actions taking place in that shot. I overcame the problem of drawing the same way I did when creating the character sketches, looking online at others and trying to incorporate features I like. This would be another good point to have conducted audience research.    

In my story I have used many techniques including plot twists; I have incorporated the first major plot twist in the opening sequence when the protagonists best friend is killed triggering the spiral of events that happens throughout the game. I feel this technique really appeals to my target market as this is an exciting feature that will increase excitement within the game. Another technique I used was foreshadowing, this is where subtle hints implying or giving the audience a clue of an even that will happen at a later date which the audience may not realise till after the event. I feel like my audience would appeal to my target market as it can give them a sense of wonder and let their brain get lost within the story thinking of possible outcomes which is great for active young minds such as my target audience. Finally another technique I used as a complication, while seeming small at first a complication has had a massive twist on my storyline. MI5 (the company who employed MK) has now turned on him so he must live off the grid meaning the player must then ensure within the game they are self sufficient making sure the player stays motivated and excited to play the game, another feature my target market would greatly enjoy. While having many successful features I feel there are a couple of points within my story in which I can make improve upon. I feel I could include more red herrings to make the player think more about the outcome as they play the game meaning the game will be on their mind out of the game meaning they will be eager to get back to the game ensuring they play it more. Another feature I would like to elaborate from is goals to achieve, I feel although the overall goad is very clear however, I think I could maybe include a planning board with smaller goals allowing the player to have a sense of accomplishment when they can tick multiple smaller targets off quite frequently allowing them to stay excited to play the game.  

After I had written my first script I game it to 5 fellow members of the school in order to gain others opinions. My first piece of feed back was as followed “Good unique concept. No other game like it on the market. Clear who the main character is but some of the centred text looks a bit confusing” I feel this is very positive feedback and only minor adjustments were needed to correct this issue making it a quick fix. My second piece of feedback was “looks good. Sounds like a directed version of GTA. Especially like character names. The game tutorial needs to be more detailed.” This is more focused feedback direct from my target market, to ensure I appeal to them I must correct this issue. I have since reviewed my game tutorial and added in grater detail in order to ensure it is successful and appeals to my target audience. Thirdly, “Like the look of the game sounds fun to play. Interaction with Atrox at the end sounds a little false” was another statement given when gaining others opinions, to correct this issue I must make the interaction between MK and Atrox more fluid and conversation like by possibly showing more of MK’s emotions to so the audience and visualise his sadness. Overall, from the 5 participants I gained that my game is unique and fun sounding, when talking to them in real life you could hear the excitement however, there are a few minor tweaks to make before finalising it. While this research was very useful to me the information I gained from it was limited as it took place on quite a small scale therefore to ensure I gain more accurate averages I will conduct the research on a bigger scale.

As a whole I feel that “Rogue Spy” has met the brief comfortably as I have ensured it is exciting and captivating by using techniques as explained above and also ensured it appeals to my target audience though through research/preparation beforehand and also some further research after. From beginning to end I have constantly had my target audience on my mind as they are how my game is targeted at and overall responsible for the success of the game so ensuring that they like the concept and ideas was essential, I have used a number of storytelling conventions. One more thing I would have preferred to do was connect more with my target audience when creating the character profiles and initial sketches as it is a very visual process so their input would have been useful within this section of the project however, overall I am very pleased with the game. 

Final script

Media Opening Script by Karl Turner on Scribd

Script First draft

Media Opening Script Firdt Draft by Karl Turner on Scribd

Treatment for Rogue Spy

Treatment by Karl Turner on Scribd

This is my treatment for my video game. Within this document there is a list of resources needed to I needed when creating the story. I used it to show every resource I used including the the hardwear and software etc. This was helpful as it ensured I had all the nessissary resources I needed to created the game. This was cost effective as it meant all prep work was done and ready meaning everyone could do their job with everything they needed. Again meaning the target audience get the high quality game they are after.

Proof Read Evaluation

Rogue Spy Opening Script

Media Opening Script by Karl Turner on Scribd

Character Profile

This is my main protagonist called Morty-Kai or MK for short, he is a white male, 6ft3 he will mave a deep voice with a posh british accent. He was told by his peers at work that his parents were dead which he will still think untill the end of the game. He is a spy, as you can see he is dressed in light combat gear enabling him to be manoverable yet protected. He is always optomistic always carrying hope that he will one day get the truth out. Throught the game he will grow as a person by increasing his exclusive skill set which including shooting, dectective skills, surviving by finding resources and living without leaving a trace. He will have his light combat outfit on always alongside a handgun with limited ammo, later in the game he will get more weaponary and expand his inventory.

Character Sketches

These are my 3 character Ideas: MK is the protagonist, Jude is the gardian and Atrox (Character in the middle) id the Antagonist.

Game Planning

Here is my first rough copy of the plot to the game Rogue Spy

Audience Research ~ Game Ideas

Below is a questionnaire I game my target audience alongside three photocopies of my brainstorms of different games.

After reading through the three brain storms, on your first opinion what game idea seems the best and why?





Which game appeals to you most as an action adventure game and why?





Which game do you feel would be the most fun to play and why?





Out of the three games, pick your favourite one. Do you feel as a game it would be successful and why?





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Questionnaire finished, Thank you for your participation and time.

Game Ideas

These are my game ideas in the form of a mind map, the mind maps were very effective for me as it allowed me to quickly jot down all of my ideas, it was a fun and colourful way to prepare yet allowed me to stay focused easily. I thought that mind maps as a whole are easy and fun yet allowing you to manage your time easily.

Market Research Analysis

Overtime I have gathered much research of many different variety's including: Research into existing Products, Competitor analysis and Secondary research. As part of my research into existing products I looked into 5 games and what makes them successful. All 5 of the games are aimed at teenagers, and considering they are some of the hottest games on the market they must be doing something right. Both COD, Assassins Creed and GTA are very violent games however they portray it in different ways: COD is a FPS game meaning the player feels fully submersed in the game and as if it is them shooting others where as GTA and Assassins Creed are most commonly TPS however GTA does now offer a FPS cameral angle. The fact GTA and Assassins Creed is most commonly played in TPS it offers the gamer a different experience and helps them feel submersed in the game as the actions that they are in control of on the screen maybe be very far from what they imagine in real life so being in control of someone else carrying out them actions will help them relate to the game more. Both are extremely successful and both appeal to their target audiences. One way these games appeal to their target audience is representation of the characters; both GTA and COD are very male dominant games in the sense that most if not all the main protagonists are a stereotypical Alfa male character meaning they are strong confident and skilled, this helps them appeal to their target audience as it maybe someone the player relates to or aspires to be like. Assassins Creed and Mirrors edge are more appropriate as they are dressed for the occasions they are at for example Ezio from Assassins Creed has a long coat on and hardly any skin showing meaning he is suited for his role as a assassin making the game more appealing to the target audience as it is more realistic. I conducted market research into existing products, I purposely selected games with the same target audience so I could fully understand their current options and created a game based on the gaps currently in the market, for example I would not look at games marketed at 5-12 year olds as my findings would not be relevant to the game I'm going to create therefore it would be a waste of time. My market research was very reliable as it came directly from me, when carrying out my own research I can make sure I am non-bias by playing all the games in the same conditions for the same length of time, this means my conscience is settled as I know I have solid primary research that I carried out which I can use to compare with the secondary research I found to consolidate and find differences. I could have improved this my then double checking the difference I found when comparing and looking into them in more detail which would mean my data had no flaws what so ever however I do feel as they were quite small it would not have impacted to quality of the game majorly.

Competitor analysis is another from of research I carried out. All three of the games I looked into were from the genre of Action Adventure so it was interesting to see what made them appeal to others. GTA offered many social aspects allowing the players to invite friends into their lobbies and play games such as Team Death Matches (TDM) together, Borderlands 3 offers many interactive features and many different ways the character can travel round the map some more creative than others. Finally Tomb Raider, Borderlands and GTA are all extremely interactive games which I feel is key to appealing to the target audience especially within the genre of action adventure. Much like my current market research I played the games myself ensuring I had a set of non-bias results leaving me with good data that I could use to compare to others again making this research very reliable. When carrying this research out again next time I will look at more games of the same genre making my results a lot broader so I can find more similarities I can include in my game.

Secondary research is looking into other peoples research that they have already conducted, it allows me to gather an opinion aside from my own research. With secondary research I can have a point of reference to compare my research to to find similarities and differences. A book that I looked at was "Games and Narrative" from this I looked at the structure of the game and the methodology used when playing it. This will help me plan my game in a neat and organised structure however, I could have improved this by carrying out some more audience research before planning to see if they preferred this structure.  Through my research reliability is key, Secondary research is not as reliable as primary research I conducted as I have no way of showing they took the same precautions as I did meaning it could have been done with a lack of attention, while ensuring my primary research was as reliable as I could make it there could still be room for improvement by checking the source I got it from was a trusted and well known blogger or web page creator for example. I feel I could have improved my secondary research by getting more sources as a whole and looking into weather they contain many similarities or differences, I did not do this, this time round due to time limitations.

Considering Research

Focus Interviews

These are my interviews as part of my audience research. Here I have interviewed 3 people about their personal gaming opinions in the hope to widening my knowledge of the feild and what people want. This is another method I am using to find out what people like about games so I can make my games as good as possible.

Final Export

Audience Research Analysis

I recently carried out some audience research to gain a better knowledge of my target audience and what they like.10 males and 2 females answered my questionnaire, they were all aged in the higher spectrum of teenagers. I also created 4 vox pops of people within my target audience and 3 interviews.

From my research I have discovered that, the majority of people within my target audience enjoy listening to music, of the people who listened to music pop was the most preferred genre. This shows me that they are young people who like to keep up to trend with whats modern, while being around for a long time pop music dominates the industry and I feel the fact it is the most preferred genre among those who listen to music is very important and shows there is a large market.

Action adventure games was the most popular genre of game with Grand Theft Auto V being the most frequently played by the people I researched into. The fact GTA V was most frequently played among all the gamers shows I must create a versatile game such as GTA leaving the player with a lot of control over the game and what they do.

9 of the 12 people who took the questionnaire prefer complex storylines and storyline was voted the most important aspect when looking for an action adventure game. This tells me that my target audience look for games with good and complex storylines making it a feature I must focus on in great detail to ensure I provide my target audience with what they want. I will achieve this by allowing myself the necessary amount of time when planning.

2/3 of people who took the questionnaire said that social elements of gaming was fun, this means while creating a complex storyline I must also find a way to include many social elements such as joint missions to ensure my target audience have many more reasons to play the game and ensure my game is the one of choice over others. By creating a very social game I will be bringing more people together.

While some found modern action adventure games sexist or male dominant the majority vote was people found them not to be in addition, 2/3 of people who took the questionnaire has no preference to the sex of the character meaning when it came to characterisation my canvas is quite black allowing me to be accordingly creative. The target audience would also prefer the character to be resourceful of the materials around them meaning when creating my game things like weapons or materials will not just be given to then throughout the game.

Unlike the sex of characters when deciding between environments games are set in it was almost a clean sweep for realistic environments. To ensure I give my target audience what they prefer the game will be set in a realistic environment, that means it will be quite familiar to one they may be use to seeing most days such as the city of London.

Finally, there was only one major disadvantage that everyone i researched into found a major people with modern video games which was price meaning, my game will be reasonably priced ensure I can make as many people as happy and satisfied with my game that there could be.