Thursday 10 November 2016

Market Research-Existing Products


Call Of Duty Black Ops 3
COD is a FPS games that allows the player to battle with others in a variety of locations and game modes. Much like GTA, COD is also a PG18 meaning the target audience is again late teens - early 20 's year olds. There are 9 characters to choose from and they all have separate weapons or powers that set them at an advantage over the others. All of these characters are very bold, strong, confident and powerful, you can see this as they all have bulky armour, big muscles, combat face paint and large weapons. Out of the 9 characters there is only one girl however unlike other games such as Tomb Raider she has bulky armour and looks rough and ready to fight therefore, she has not been sexualised. Within the game I feel the main emotions are: anger, nervous, and fear this is because the game is set in a conflict zone and the aim is to kill others without getting killed therefore being killed is inevitable so fear is a common emotion felt when playing this game. This games outcome is solely dependent on the players actions, the routes and tactics they use when playing allow them to kill more players or get killed more, if all the players did not move the game would not have an outcome, if the players approached the game with strategy the outcome can be changed, if players kill others they can determine the winner of the game/round meaning one team will win and the other will loose depending on the players actions. . It is published by Activision, an american games publishing comany created in 1979.






Mirrors Edge
This game entails of a protagonist called faith who has to travel across a shiny new futuristic city using the technique of parkour, moving from point to point as creatively as possible. This is an action adventure game aimed around the teenage spectrum as the age rating is 13+. The main character is called Faith, she has a small tattoo on her arm, is very skinny however although she wears a tight top her outfit is very suitable for the activities she is doing therefore I feel she has not been sexualised at all, another point for supporting this claim is that while she may be very skinny and curvey for the activities she is doing she must be physically fit. I believe the developers strived to achieve a kind of rouge feel with the story as she is in such a modern environment yet using a skill that dates back hundreds of years. Im the story determination is shown, she is also very passionate about her skill/sport. As the player you must control the movements faith performs and also there are specific challenges which the player must pull off by remembering combinations of buttons to press to ensuring Faith performs the move.





GTA V
GTA V is an action-adventure video game about 3 criminals from different backgrounds, how their life of crime leads them together and to missions they do together. This game is violent and features a lot of adult content meaning this game is PG18 making its target audience late teen - early 20 's year olds however, a lot of the players are under 18 meaning the player is usually around 15-20. Michael, Franklin and Trevor are the 3 main characters, I believe the characterisation is very accurate as the map is mainly split into two halves, the bottom half is very built up and wealthy with big houses and flash cars, this is where Michael and Franklin live. Both characters are well dressed with a big house and nice vehicles, they are both physically fit and confident. Towards the top of the map the location is less wealthy with small motorhome houses, weather beaten cars and lots of dead open space, this is where Trevor lives, he is more of a rough character with bad dirty and ripped clothes, a weather beaten truck and a small motor home as a house, he also has a beer belly showing his poorly maintained health. This game follows the three act structure as at the beginning of the game the 3 characters do not know each other, the player does separate missions for each of them, this is stage one. Stage two is when the characters paths cross and they start doing higher risk missions and the steaks get higher as they have more to loose. The crisis in stage three is when they rob Maze Bank and steal millions of dollars, they then take their money and lay low to avoid being caught. In this game Rockstar Games have chosen to represent most/all the men to be very masculin, violent and confident whereas most the women are made to be prostitutes or have less of an important role in the game. the players and character feel many emotion when playing the game: anger, revenge and greed are the three main feelings with causes them to keep going back for more. This games is very interactive as the player controls the characters movement and actions, they can also customise the characters appearance by changing their clothes and hair styles, the player can also customise vehicles within the game however, this does not change the outcome of the story very much.






Assassins Creed
In this game the protagonist Desmond Miles who is the newest generation in a family of assassins in which the conflict between them and the Knights Templar still continues therefore, the game is the fight between the two of them. With an age rating of 18+ this game is aimed at young adults, As mentioned before the main character is Desmond Miles, I feel he is not sexualised as he wears baggy clothes i.e. a hoodie however there are small hints such as patterns tattoos. I feel the company tried to create an old school feel yet modern as we see some of the techniques seen in real life modern say as parkour is a popular sport and it is also seen in games such as Mirrors Edge. In this story heritage is a big theme as all his ancestors were in the same profession meaning passion, determination, fear, anger and vengeance. The player controls all of the actions the character takes therefore it is solely down to the players interaction as to how the games ends up.






Forza 6  
This game is a racing game, the objective is to win the race, as you work up the classes of cars till you reach the penultimate F1 class. This game is targeted at teenagers of all ages. Throughout this game that player is the driver of the cars although you hardly see him/her. The fact that we hardly see the driver and that when we do its usually just a pair of hands characterisation is kept a secret allowing the player to connect more and believe its them driving. I feel the developers have tried to set goals for the player to work up to giving them an insight of what they can get as they work up the classes with rewards such as car bowling in hyper cars meaning the player gets to experience a car they may not own or have been able to drive yet in a fun environment. Within this game competiveness is one of the main emotions felt when playing it however rivalry and determination are also felt. All the movements of that car are controlled by the player meaning to move the player must make it do so by pressing a button, if you choose manual the player must also change gears then finally break and steer the car.







After completing this research I feel the sources I used were extremely reliable as it was myself who evaluated them. I played the games in order to enhance my knowledge of my competitors. I explained what the game was about and what I did within them, this was first hand therefore reliable. All of these games are made by either American or English games companies, this shows on the scale of global gaming my research is not as varied as it could be, to improve upon my research I would expand the threshold of location to look into more exotic games to make sure it ticks as many boxed as possible when it comes to appealability no matter where the player is.














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