Character Profile

This is my main protagonist called Morty-Kai or MK for short, he is a white male, 6ft3 he will mave a deep voice with a posh british accent. He was told by his peers at work that his parents were dead which he will still think untill the end of the game. He is a spy, as you can see he is dressed in light combat gear enabling him to be manoverable yet protected. He is always optomistic always carrying hope that he will one day get the truth out. Throught the game he will grow as a person by increasing his exclusive skill set which including shooting, dectective skills, surviving by finding resources and living without leaving a trace. He will have his light combat outfit on always alongside a handgun with limited ammo, later in the game he will get more weaponary and expand his inventory.

Character Sketches

These are my 3 character Ideas: MK is the protagonist, Jude is the gardian and Atrox (Character in the middle) id the Antagonist.

Game Planning

Here is my first rough copy of the plot to the game Rogue Spy

Audience Research ~ Game Ideas

Below is a questionnaire I game my target audience alongside three photocopies of my brainstorms of different games.

After reading through the three brain storms, on your first opinion what game idea seems the best and why?





Which game appeals to you most as an action adventure game and why?





Which game do you feel would be the most fun to play and why?





Out of the three games, pick your favourite one. Do you feel as a game it would be successful and why?





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Questionnaire finished, Thank you for your participation and time.

Game Ideas

These are my game ideas in the form of a mind map, the mind maps were very effective for me as it allowed me to quickly jot down all of my ideas, it was a fun and colourful way to prepare yet allowed me to stay focused easily. I thought that mind maps as a whole are easy and fun yet allowing you to manage your time easily.

Market Research Analysis

Overtime I have gathered much research of many different variety's including: Research into existing Products, Competitor analysis and Secondary research. As part of my research into existing products I looked into 5 games and what makes them successful. All 5 of the games are aimed at teenagers, and considering they are some of the hottest games on the market they must be doing something right. Both COD, Assassins Creed and GTA are very violent games however they portray it in different ways: COD is a FPS game meaning the player feels fully submersed in the game and as if it is them shooting others where as GTA and Assassins Creed are most commonly TPS however GTA does now offer a FPS cameral angle. The fact GTA and Assassins Creed is most commonly played in TPS it offers the gamer a different experience and helps them feel submersed in the game as the actions that they are in control of on the screen maybe be very far from what they imagine in real life so being in control of someone else carrying out them actions will help them relate to the game more. Both are extremely successful and both appeal to their target audiences. One way these games appeal to their target audience is representation of the characters; both GTA and COD are very male dominant games in the sense that most if not all the main protagonists are a stereotypical Alfa male character meaning they are strong confident and skilled, this helps them appeal to their target audience as it maybe someone the player relates to or aspires to be like. Assassins Creed and Mirrors edge are more appropriate as they are dressed for the occasions they are at for example Ezio from Assassins Creed has a long coat on and hardly any skin showing meaning he is suited for his role as a assassin making the game more appealing to the target audience as it is more realistic. I conducted market research into existing products, I purposely selected games with the same target audience so I could fully understand their current options and created a game based on the gaps currently in the market, for example I would not look at games marketed at 5-12 year olds as my findings would not be relevant to the game I'm going to create therefore it would be a waste of time. My market research was very reliable as it came directly from me, when carrying out my own research I can make sure I am non-bias by playing all the games in the same conditions for the same length of time, this means my conscience is settled as I know I have solid primary research that I carried out which I can use to compare with the secondary research I found to consolidate and find differences. I could have improved this my then double checking the difference I found when comparing and looking into them in more detail which would mean my data had no flaws what so ever however I do feel as they were quite small it would not have impacted to quality of the game majorly.

Competitor analysis is another from of research I carried out. All three of the games I looked into were from the genre of Action Adventure so it was interesting to see what made them appeal to others. GTA offered many social aspects allowing the players to invite friends into their lobbies and play games such as Team Death Matches (TDM) together, Borderlands 3 offers many interactive features and many different ways the character can travel round the map some more creative than others. Finally Tomb Raider, Borderlands and GTA are all extremely interactive games which I feel is key to appealing to the target audience especially within the genre of action adventure. Much like my current market research I played the games myself ensuring I had a set of non-bias results leaving me with good data that I could use to compare to others again making this research very reliable. When carrying this research out again next time I will look at more games of the same genre making my results a lot broader so I can find more similarities I can include in my game.

Secondary research is looking into other peoples research that they have already conducted, it allows me to gather an opinion aside from my own research. With secondary research I can have a point of reference to compare my research to to find similarities and differences. A book that I looked at was "Games and Narrative" from this I looked at the structure of the game and the methodology used when playing it. This will help me plan my game in a neat and organised structure however, I could have improved this by carrying out some more audience research before planning to see if they preferred this structure.  Through my research reliability is key, Secondary research is not as reliable as primary research I conducted as I have no way of showing they took the same precautions as I did meaning it could have been done with a lack of attention, while ensuring my primary research was as reliable as I could make it there could still be room for improvement by checking the source I got it from was a trusted and well known blogger or web page creator for example. I feel I could have improved my secondary research by getting more sources as a whole and looking into weather they contain many similarities or differences, I did not do this, this time round due to time limitations.

Considering Research

Focus Interviews

These are my interviews as part of my audience research. Here I have interviewed 3 people about their personal gaming opinions in the hope to widening my knowledge of the feild and what people want. This is another method I am using to find out what people like about games so I can make my games as good as possible.

Final Export

Audience Research Analysis

I recently carried out some audience research to gain a better knowledge of my target audience and what they like.10 males and 2 females answered my questionnaire, they were all aged in the higher spectrum of teenagers. I also created 4 vox pops of people within my target audience and 3 interviews.

From my research I have discovered that, the majority of people within my target audience enjoy listening to music, of the people who listened to music pop was the most preferred genre. This shows me that they are young people who like to keep up to trend with whats modern, while being around for a long time pop music dominates the industry and I feel the fact it is the most preferred genre among those who listen to music is very important and shows there is a large market.

Action adventure games was the most popular genre of game with Grand Theft Auto V being the most frequently played by the people I researched into. The fact GTA V was most frequently played among all the gamers shows I must create a versatile game such as GTA leaving the player with a lot of control over the game and what they do.

9 of the 12 people who took the questionnaire prefer complex storylines and storyline was voted the most important aspect when looking for an action adventure game. This tells me that my target audience look for games with good and complex storylines making it a feature I must focus on in great detail to ensure I provide my target audience with what they want. I will achieve this by allowing myself the necessary amount of time when planning.

2/3 of people who took the questionnaire said that social elements of gaming was fun, this means while creating a complex storyline I must also find a way to include many social elements such as joint missions to ensure my target audience have many more reasons to play the game and ensure my game is the one of choice over others. By creating a very social game I will be bringing more people together.

While some found modern action adventure games sexist or male dominant the majority vote was people found them not to be in addition, 2/3 of people who took the questionnaire has no preference to the sex of the character meaning when it came to characterisation my canvas is quite black allowing me to be accordingly creative. The target audience would also prefer the character to be resourceful of the materials around them meaning when creating my game things like weapons or materials will not just be given to then throughout the game.

Unlike the sex of characters when deciding between environments games are set in it was almost a clean sweep for realistic environments. To ensure I give my target audience what they prefer the game will be set in a realistic environment, that means it will be quite familiar to one they may be use to seeing most days such as the city of London.

Finally, there was only one major disadvantage that everyone i researched into found a major people with modern video games which was price meaning, my game will be reasonably priced ensure I can make as many people as happy and satisfied with my game that there could be.